The Sturgis rally is a massive success by any measure. This year, 650,000 riders and fans descended on the town of Sturgis, South Dakota, which has a population of about 6,600. The rally brings a lot of money to the town, but business-owners have busy brainstorming ways to increase tourism year-round. One draw is the Sturgis Motorcycle Museum and Hall of Fame, and plans to expand it have just been approved.
The expansion is dramatic, and will feature a giant red motorcycle leaping from the façade. Said Dave Davis, Museum Board President:
“The drawings that were made public at last night’s meeting are conceptual in nature, but are based on input from the Board of Directors of the Sturgis Motorcycle Museum. The museum board is ready to move forward into a feasibility study phase to determine the full scope and time frame for making an expanded museum like the one represented here a reality. We want the community and all the constituents of the museum to understand that we are excited about growing our museum into an iconic structure that draws visitors to Sturgis on an ongoing basis.”
From the Hall of Fame’s site:
The Hall of Fame is central to the museum’s vision to “stand out among other motorcycle museums, in that we will not only document the history of the machines, we will document the history of the people who have shaped and changed the sport and lifestyle. This will be a resource and inspiration for future generations.”
The Sturgis redevelopment task force has also discussed ideas for a downtown event plaza, a water park, and a mixed use building.